Oh Lou Lou stands for sustainability, 100% natural and 100% organic, but they also carefully choose from which ingredients are best for your body, your skin everything, you're health! They also choose this incredibly good brand very carefully. You need a little bit of these blush (of all products), because they are extremely pigmented). This blush blends out super well and is so beautiful. The packaging alone is so beautiful and so cute. Good job Oh Lou Lou!